Campaign to Cast Responsibly and Retouch Minimally
NEDIC, the National Eating Disorder Information Centre, has started a campaign targeting select fashion leaders who are guilty of promoting an impossibly thin look at the exclusion of others. The following greeting card and t shirt (seen in the video) were sent to select fashion leaders and marketers around the world. They were invited to sign a pledge to cast responsibly and retouch minimally.
(Thanks)
(Thanks for helping to make me such a successful anorexic)
(Your ads and fashion spreads are an inspiration to many girls and women. We look at your ultra thin models and thing- if I’m skinny, I’ll be perfect just like her. This sort of intense media pressure to be thin helps drive 27% of teenage girls in Canada to fast, binge and purge, and over half of all Canadian women to diet. We don’t mean to preach or point fingers. All we ask is that you think before you cast and that you consider inspiring us with a look that’s both beautiful and attainable. We urge you to visit the website below to make a difference.
Tagline: Cast responsibly. Retouch minimally
nedic.ca/pledge)
Source: National Eating Disorder Information Centre, youtube
